Leesburg Experience Band Participation

Morven Park International will take place October 8–11, bringing an estimated 8,000 spectators, competitors, officials and volunteers to Leesburg for four days of equestrian competition and activities at Morven Park.

To help connect event attendees with the greater Leesburg community, the Town of Leesburg Department of Economic Development is partnering with Morven Park to launch the Leesburg Experience Band. Attendees will receive a complimentary branded wristband and information encouraging them to explore Leesburg during their stay. By showing their Experience Band at participating businesses, visitors can access a special offer or perk available exclusively during the event.

We’re inviting Leesburg businesses to participate by creating an offer that works for them. It does not need to be a significant discount or high-value giveaway. A small perk, complimentary add-on with purchase, event-inspired item or other special experience can give attendees a reason to stop in while introducing them to your business.

While approximately 8,000 people are expected to attend the event and receive information about the Experience Band program, businesses should not plan as though every attendee will redeem their offer. The goal is to create an added incentive for visitors who are already exploring Leesburg and help participating businesses capture some of the increased visitation surrounding the event.

Participating businesses and their offers will be featured on the Leesburg Experience Band webpage, which attendees can access via a QR code provided with their wristband.

Please complete this form by August 27th to participate. Offers should be valid October 8th – 11th, 2026.

Please note that information submitted to the Town of Leesburg via the Town website may be subject to Virginia’s Freedom of Information Act (FOIA).

Please provide the following information about your business's promotion.